Gagà Laboratorio is the creative evolution of Ruben Tomella, founder of Gagà Milano. It brings the brand’s daring Italian spirit into a new era of horological seriousness. Working with London-based designer Mo Coppoletta and Brand Manager Fabio Ferrari, Gagà Laboratorio positions itself as a creative laboratory within contemporary Swiss watchmaking. The debut model, the Labormatic, reinterprets Gagà’s signature DNA with its crown at 12 o’clock and bold lugs, expressed through multiple editions, each with its own character and story.